Massage Envy : Train Like a Pro

To launch category leader Massage Envy's new service "Total Body Stretch" to their 1.65m members and the U.S. at large, we created Train Like A Pro. The first completely online elimination contest run through social via the contestant's posts and with public voting on the Train Like A Pro responsive microsite.

"Everyday athletes" were chosen to achieve a personal goal while incorporating Total Body Stretch into their regimes and posting on their channels about their progress and how Total Body Stretch was helping them reach their goals. The winner took home $5k + 1 year of free ME services.

We also created the There's A Better Way social campaign to further highlight the new "Total Body Stretch" service.